Brendan Morgan

Brendan Morgan leads TransDASH as Director of Operations, overseeing the performance management SaaS platform serving public transit agencies nationwide. In this role, Brendan manages full responsibility for the business unit, leading client success, product strategy, and operational execution for a portfolio of major transit agencies, including TriMet, RTD Denver, VIA San Antonio, and Long Beach Transit.

Brendan co-developed TransDASH with CEO/Founder Mark Aesch from concept to market fit, establishing relationships with transit agencies across the country and building the platform through iterative client feedback and strategic product development.

During his tenure, TransDASH has launched innovative products, including regional accessibility analysis leveraging geospatial data to quantify transit access to jobs, healthcare, and education. He repositioned the platform through three strategic redesigns based on customer feedback and shifting federal and community
priorities following COVID-19, driving significant engagement increases while enabling
agencies to demonstrate value to stakeholders and secure federal funding.

As project manager and lead analyst on strategic planning and organizational transformation engagements, Brendan has supported transit agencies including RTD Denver, KCATA, TARTA, UTA Salt Lake City, and Lane Transit District. He facilitates executive alignment around performance frameworks, leads organizational design initiatives to support agency growth objectives, and develops performance measurement systems that drive measurable improvements in customer satisfaction and community value perception.

Brendan holds a Bachelor of Science in Commerce and Business Administration with a double major in Finance and Economics from The University of Alabama.