Public transportation’s impact extends far beyond the number of customers who use its services each day. Transit agencies play an important role in connecting communities to employment, education, healthcare, and other essential opportunities. But how do agencies measure the value they provide to the broader community?
Through TransPro Consulting’s Community Value research, we’re helping transit agencies answer that question. Our approach combines community-wide surveys with interviews of key stakeholders, including business leaders, community organizations, and regional partners, to better understand how public transportation is perceived, where agencies are delivering value, and where opportunities exist to strengthen their impact.
Unlike traditional customer satisfaction surveys, Community Value research captures perspectives from both customers and non-customers, providing agencies with a broader understanding of their reputation, relevance, and role within the communities they serve.
These insights help agency leadership identify community priorities, strengthen stakeholder relationships, and make more informed decisions about future investments and initiatives.
Ultimately, understanding community value means looking beyond traditional performance metrics to recognize the broader role public transportation plays in supporting connected, thriving communities.
“One of the things I find most valuable about our Community Value work is that we’re hearing from people who may never use public transportation themselves but still recognize its importance in their community. It gives agencies a much broader perspective on the value they provide and where they have opportunities to make an even greater impact.” -Kellie Melleady
Contact Kellie Melleady when you want to explore a Community Value survey for your organization.
