The Case for Mixed Methods in Transit Research
By Kellie Melleady, TransPro Customer Experience Lead In transit research, the importance of data research can’t be overstated. During my time at TransPro I have focused primarily on the quantitative side–leading large-scale surveys, analyzing performance metrics, and delivering the structured data transit agencies rely on to understand rider behavior and satisfaction. These insights are essential for tracking Net Promoter Scores, bench-marking […]