Beyond the Inbox – The Importance of In-Person Intercept Surveys
By Kellie Melleady, TransPro Customer Experience Lead Three years ago, while conducting my first customer satisfaction survey onsite, I couldn’t help but think, Why aren’t we doing this online? Emailing a survey seemed faster, easier, and significantlyless expensive than being out in the field gathering feedback face-to-face. To my surprise, those few days in […]