Demonstrating Value Through the “How” and “Who”

Demonstrating Value Through the "How" and "Who"

In another post, we shared the importance of defining the WHY and WHAT for your organization in order to define success on your terms based on what’s most meaningful to your community. The next phase of the Strategic Planning process is determining the HOW and the WHO: HOW the organization will accomplish what it has […]

Defining Value Through the “Why” and the “What”

Defining Value Through the "Why" and the "What"

In the transit industry, success has historically been measured by ridership. Does this mean that all agencies have failed since March 2020? No. If we have learned anything from the experiences of the past year, it is that agencies should define success by looking beyond ridership numbers in order to convey the broader value that […]