The Trip to Strip — and Other Transit Innovations in Nevada

The Trip to Strip — and Other Transit Innovations in Nevada
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The Trip to Strip — and Other Transit Innovations in Nevada
By Lyndsey Scofield, Principal

Too many agencies collect customer data and let it collect dust on a shelf, but RTC of Southern Nevada — the transportation agency serving metro Las Vegas — is constantly finding new ways to integrate the customer voice into how they do business. And throughout the 7 years that we've worked with RTC to measure customer satisfaction, we have seen how their team maintains a spirit of continuous improvement, innovation, and experimentation that exemplifies the best outcomes of applying private-sector practices to public-sector work.

RTC adheres to a data-driven approach to management — leveraging customer insights, market research, and operational data to continuously adapt their service to best meet the needs of their community. Here are just some of the ways they have actionalized customer data: